|John Carney’s thoughts
about Ady Croasdell include a characteristically perceptive observation
about the well-made compilation album: “Kent took away something of the
necessity to collect old 7”s,” he suggests. It’s true that compilations
tend to be pretty much reviled in the pop snob’s little universe, although
there’s always a thrill in the second-hand shop when you disinter an
Chartbusters, or maybe one of those cheap-as-the-Chesterf!elds Creation
or Cherry Red samplers. Face it, we buy compilations, but we don’t talk about
them. As the blessed Paul Morley argued in Words
and Music: “if we perceive that one of the histories of rock that can be
told is the history of rock as a history of hits, then the Now… series
is the biggest ‘act’ of the last twenty years.”
Of course, all the little anoraks who would once have been truffling through the Salsoul 12-inches in a draughty church hall are now just clicking together their own personalised Now That’s What iPod… selections. Meanwhile, record company Mini-Me’s see their profits evaporate into the digital smog and seek desperately some way to get ver kids into the buying habit again. The fact that the 50-year copyright window on mechanical royalties means that some prime rock ‘n’ roll is falling into the public domain has heightened their anxiety. How to squeeze the last droplet from the back catalogue before 2016, when anyschmuck can release Revolver and Pet Sounds?
Remember the complaints about the supposed CD con, which was, if you recall, that you were being asked to buy something you already owned, but in a new shiny format? The true sign of desperation was once considered to be issuing a compilation of exclusive remixes; this really meant that people were being asked to buy something they already had, only done worse. I still want to hide in the cupboard under the stairs when I recall my brief period of Eurythmics fandom, and my decision to purchase something called Touch Dance. It was essentially some of the tracks from Touch, with added stuttering. Since I’d already deduced that the original album signalled the start of the duo’s decline from glacial brilliance to AOR boorishness, this became my first experience of the “polishing a turd” concept but not, of course, the last.
In fact I really thought turd-polishing had buffed
itself into its own banal corner until 2002, when Verve issued their Verve
Remixed series, quickly followed by Verve Unmixed, which comprised
the remixed tracks, but without the remixes. Like, the stuff that was there in
the first place, all sort of… the same. This practice then reached the depths
of banality (so far, at least) when Universal’s other iconic label, Motown, did
the same thing. Imagine that you’ve
shelled out to hear some of the most transcendent choons to be created since
Bach died, all chewed up and spat out by the likes of Kenny Dope and Groove Boutique
(nah, me neither). Now they want you to shell out on Motown
Unmixed. Which would make sense if the tracks were obscure b-sides that
hadn’t seen the light of day since David Ruffin sold the masters to buy drugs
in 1971. But we’re talking about such not-terribly-hard-to-find tracks as ‘I
Want You Back’ and ‘Papa Was A Rolling Stone’ and ‘Tears Of A Clown’. For Marvin’s
sake, if by some fluke you don’t
have them, just go down to Oxfam and spend 50p on the soundtrack album of The
So what we’ve got here is yet another refinement of the CD/remix stratey. Now you’ve got a marketing strategy so up its own arse, that people are going to buy something they’ve already got, in exactly the same format, because they’re so damned confused that they’ve forgotten they bought it three weeks ago.
And yet, and yet. Universal evidently see something in this, because they’ve done exactly the same to their Impulse! brand. Only this time it’s called Revolutionary Jazz Reworked, possibly because focus groups have discovered that the word “remix” conjures up traumatic memories of Annie Lennox stuttering. But it’s the same thing, essentially. And, of course, there’s a companion Unmixed album (although shouldn’t that be Unworked?) and, um, despite all my sarky, snarky comments about the losers who were duped into buying the Motown thing, I, er, I bought this one.
OK, it was just because I’d read somewhere about the guitarist Gabor Szabo and there were two tracks with him on and I’d always wondered what Pharoah Sanders sounded like, and it was cheap and yeah, I could have searched for the originals on eBay and coughed up 70 quid to some dodgy geezer in Brooklyn, but it was all here for under a fiver and… OK, shut up, right…
I bet bloody John Carney’s got the originals.
© 2006 Tim Footman